WHAT IS THIS #Y2K?
I'm sure many of you have heard the term "Y2K" in passing! However, you may not be entirely sure what this means in the fashion world. We explain everything you need to know about Y2K fashion and why it's a trend that should be on your radar!

WHAT IS THIS #Y2K?


Every few years, fashion trends go back a decade, with some of the items we loved back then resurrected in stores, streetwear, and popular fashion. The “Y2K fashion trend” in question can be termed as the re-emergence of clothing and aesthetic trends from the late 90s and 2000s. People often think that Y2K fashion refers to the trends of the years 2000-2010, due to the dual meaning 2K, meaning "2000" in its name. While this is partly so, the term Y2K also connotes other situations. Y2K's aesthetic understanding emerged in the late 1990s, when people were both afraid and eagerly awaiting at a time when technology was on the rise.

For many, the year 2000 marked the beginning of an entirely new era, a time of prosperity, and for some, even the end of the world. Because of this attitude, people who tend to consume luxury and designer pieces started to chase after futuristic pieces. The dressing style of this period has become more flexible and comfortable, suitable for street fashion, integrating with technology, consisting of brand logos, shirts and dresses.

WHAT IS THIS #Y2K?


We mentioned that due to the cyclical nature of fashion trends, past trends always reappear in today's trends. That's how Y2K came back into our lives with the cyclicality of trends! From the '70s to the '80s and '90s, many street style and runway trends inspired us all for our looks today. Now it's time to go back to the fashion trends of the late 90s and early 2000s with Y2K! We can say that the common feeling with those periods pushes us to go back to nostalgia, just like in the days of the 90s, which were waiting for innovation with passion and sometimes full of trouble. Maybe we have found a way to spice up our lives with the colorful world, designer pieces and diversity of the Y2K trend… For whatever reason, we are ready to embrace the Y2K trend and adapt to it!